Another new Rimmel review today! A few weeks ago I picked up one of their new 'Brow This Way' coloured brow gels in Medium Brown. After Benefit's 'Gimme Brow' caused quite a bit of fanfare when it launched this year, I thought it would be interesting to compare the two.
The Rimmel version comes in 3 different shades (plus a clear one, which I'm ignoring for this post as it's not really comparable to the others). As you can see from the pictures, they look a little bit like a mini mascara...
You brush these onto your brows for an instant boost in thickness and volume. I have to admit, when I first heard about this kind of product (NARS were on it years ago) I thought I'd never see the day where I wanted to try one, but as I've gotten more confident with my brows, it's something that I've grown to love.
Compared to the benefit version, the brushes are GIANT. This is one of the main downsides for me, as they aren't dinky enough to really be subtle with your brush strokes. When using these, I often get a bit of gel where I don't want it, due to the wand being so big and carrying more product than you need. The formula is also quite different to the benefit version. It's quite a bit more pigmented, so they aren't as subtle. Benefit also offer a cooler, more ashy tone too (see below comparison), which is what a lot of people are looking for when it comes to brows. The Rimmel ones are slightly warmer.
Yes, these are similar products, but we definitely don't have the dupe on our hands that I was hoping for. The giant difference in price point still makes the Rimmel versions appealing (£3.99 compared to £17.50) but they aren't quite as good.
Have any of you tried these yet? What do you think?