Here's a peek at my heart... I've filled it with all my favourite pictures from New York over the years...
To further celebrate the launch of MYNY, they are also holding a competition where you can win a £300 DKNY gift voucher and a 50ml bottle of the fragrance!
All you have to do to enter is take a picture of yourself making a heart with your hands like Rita Ora's doing in the ad, share it on Facebook with #SCENTWITHLOVE and #MYNY. You can also tag up to four friends who will also receive the same prize if you win too! There are lots of runner-up prizes too. Head over to facebook.com/dknyfragrances for more info.
*This post was sponsored by DKNY Fragrances