They are formulated as 'CC' lipsticks, combining colour and care. Giving your lips the moisturising and repairing benefits of a nourishing balm, with the same intense colour pigmentation of a traditional lipstick. This combination is a common aim, but it's pretty rare to actually achieve the perfect balance between the two and I really think Armani have done this with their newest lipstick formulation.
beatbox video to promote the release of this line. If you're a beauty addict, it's a bit of a must-watch. They challenged me to create my own little version on Instagram this a couple of weeks ago using seven different shades from the range. Not many people actually guessed what I was saying... Can you?!
Click HERE to see Armani's professional version.
*This post is sponsored by Giorgio Armani Beauty. All opinions are my own.*