They are some kind of balm-gloss hybrid... When you apply just a tiny bit they feel like a balm, layer them up for a pretty medium-colour gloss. They feel gorgeous and moisturising on the lips and not overly-sticky.
They taste super yummy, just like vanilla ice cream (The taste actually reminds me of my favourite MAC lipglosses - the cremesheen glasses!)
They are twist up, so no annoying sharpening.
They only come in three colours (of which I have two... the other is a nude) and you can pick them up from Boots stores and online for £8 (and currently buy 1 get one 1/2 price!). Quite pricey for soap and glory, but totally worth it. I'm in love with these!