Saturday, July 2, 2011

Eco-Friendly Has Never Smelt So Good

If you are a beauty addict, but rather like doing your bit for the environment and therefore hang your head with eco-guilt at the thought of your shallow mass-consumerist ways, then read on...

Jewellery brand Tous have released their first 'ecochic' fragrance 'Tous H2O' in the UK.


For every bottle of fragrance sold, Tous give enough money to ensure 15 litres of drinking water for those who need it, and they didn't stop there.

The jewel-inspired bottle is also as environmentaly-friendly as possible. Made from 25% recycled glass, it's 100% Recyclable, all of the cardboard packaging is certified by the Forestry Stewardship Council to ensure it's enviromentally responsible. All of the essential oils used in the fragrance are sustainably sourced and the boxes are packed by the Arco Iris Foundation, a non-profit organisation who work to integrate disabled people into society and the workforce.

The fragrance has already sold so well around the world, Tous have already donated 57,000 to Intermรณn Oxfam.

The fragrance itself (surprisingly!) doesn't smell like eco-friendly manure either! It actually smells rather lovely. It's a refreshing scent with top notes of lemon and lavender, a more floral heart of rose, jasmine and mandarin and base notes of white amber and cedar, making it a great scent for the summer.

The perfect way to get your beauty fix without the eco-guilt!

Tous H2O is available from Debenhams online and in store now, priced from £26

No comments:

Post a Comment