The latest release from Olay, The Olay Professional skin care line sold out in only 17 minutes when it was launched in the US. Although at the time it was only on limited release, this is very impressive. So what's all the hype about?
Well, this is Olay's first ever crack at making professionally inspired anti-ageing skincare, and they seem to be on to something! The stats boast that after being tried and tested by 195 dermatology experts, 80% of these experts were so impressed, they would continue to use it themselves following the 28 day trial and recommend it to others (considering the amount of skin care they must have tried... that's impressive!)
Olay guarantee anti-ageing results in only 28 days, and the trial results were so good, they were recorded in two science journals: The British Journal of Dermatology & the Journal of Cosmetic Dermatology.
It all sounds to good to be true, no? Well if you fancy trying it out, 300 kits containing the three core products (Day Moisturiser, Wrinkle Smoothing Cream & Deep Wrinkle Complex) will be available tomorrow on boots.com for £44.99, but move fast! After the response in the US, this is expected to sell out in no time. The full line is due for release on the 9th August, exclusive to Boots.
Think I may just have to get hold of this line for my mum... she loves being my skin care guinea pig! Review coming soon - watch this space!